Am I the only one a little put off by the
NBA Jersey changes celebrating their "third annual Noche Latina event — a program that recognizes the NBA's fans and players from across Latin America and U.S. Hispanic communities."
In theory, the celebration of diversity sounds great. The "Noche Latina" patches for the event are expected and a normal promotional addition to any jersey. However, where things get a little hazy for me is the name changes on the jerseys themselves. Or...name additions. Is it just me or is the addition of, and only of, the word "Los" to the team names a bit stereotypical and offensive? Why didn't they change the names to their full Spanish translation?
Nueva York kind of works... but
El Heat?
Los Rockets?
Los Bulls?! COME ON! They might as well have said
Los Rocketos! How about
Los Toros? Sounds more appropriate to me. In fact, the original jerseys don't even have the word "the." And its not like they just added the word to the existing shirts, these are brand new templates.
I support the celebration of different cultures... but not in a half assed manner that comes off more as mockery.
